This positive attitude is also expressed in their approach to software licensing. I know this because I’ve hung out with the Capture One crew, and their happiness is palpable. One thing to know about the Danes, besides that they make a killer photo app, is they’re the happiest people on earth.
I attended the opening of the Jimi Hendrix Bold as Love exhibit at the African American Museum in Seattle and worked on the photos in Capture One 12. Because the capability to extend an already powerful app could very well mean I won’t need to roundtrip with Adobe by the next major release. Support for plug-ins, AppleScript and an SDK indicates a developer conference is coming up and I sure hope so. The TL DR from a verbose press release (shared below) is a trio of new masking tools: luminosity, radial and gradients. Of those, fans of Fujifilm should note the support for film simulations. The 12th version of Capture One Pro further streamlines the interface and adds several new key features. I’m not saying you can’t use Capture One as a standalone app, you sure can, but until such time that they have a cloud offering, I’m happy with Adobe and Capture One on my desktop and mobile devices. While on the road and traveling light with an iPad Pro, I use Lightroom for select photos. When I return to my studio with 10K photos, those aren’t getting synced to the Adobe cloud but managed with Capture One.
Last year they released styles, and roundtripping with Photoshop means it’s a compatible app in a creative workflow rather than an either/or competitor. Shipping a free version of their software with every Sony camera has helped their market position too. In the three years since a Danish upstart arrived as an urgent replacement for Aperture when Apple killed their pro photo app, Capture One has come into its own, maturing from software once primarily used in studios to a daily app for a wider range of photographers that manage high volumes, work primarily in RAW and expect precise image editing.
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